In today’s digitally charged healthcare ecosystem, healthcare professionals (HCPs) are active participants in online discussions, shaping narratives, sharing expertise, and influencing peer decisions. For pharma marketers, this digital shift presents both a powerful opportunity and a new complexity.
But how do pharma teams know which voices truly matter? How can they cut through the digital noise and turn influencer data into actionable strategies?
Enter konectar Social Media Analytics, a purpose-built solution for life sciences. It equips pharma teams with real-time HCP insights, enabling them to understand, evaluate, and engage with HCPs more effectively than ever before.
Challenges U.S. Pharma Marketers Face in Digital Engagement
Despite increasing investments in digital outreach, many pharma teams struggle with:
1. Identifying the Right Influencers: It can be hard to find the right HCPs. Some have many followers but little engagement.
2. Understanding Online Sentiment: Teams often miss nuanced changes in how their products or therapeutic areas are being discussed online.
3. Lack of Timely Insights: By the time traditional reports surface, key conversations may have already passed.
What konectar Social Media Analytics Delivers
konectar Social is built to help life sciences teams engage more meaningfully with the healthcare digital landscape. Here’s how it adds value:
Real-Time Social Listening
Stay updated on what HCPs are saying online. konectar Social continuously monitors healthcare-specific social channels to provide real-time insights into trending topics, emerging conversations, and public sentiment across therapeutic areas.
Identify Top Digital Opinion Leaders
Discover and track the most relevant and impactful Digital Opinion Leaders (DOLs) across therapeutic specialties. konectar uses intelligent AI to evaluate social reach, engagement levels, and local influence.
This localization ensures that pharma marketers can act with confidence. With updated and real-time HCP insights, teams can accurately target their intended audience while staying compliant.
Intelligent Analytics for Smarter Decisions
Move beyond basic metrics. konectar social helps teams uncover engagement trends, audience sentiment, and more. Thus enabling better-informed strategies and more targeted outreach to key HCP influencers.
Search by What Matters
Explore activity across healthcare social media by specific categories of diseases or companies, making it easy to focus only on what’s relevant to your product or market.
Case in Point: A Global MedTech Leader’s Success
A top-10 MedTech company faced declining traction despite collaborating with HCP influencers.
By deploying konectar Social Media Analytics, they were able to:
⁕ Curate and rank 500+ DOLs by disease area and relevance.
⁕ Refine digital messaging in real time.
⁕ Achieve significant gains in brand visibility and engagement quality.
This is just one of many success stories. Across therapeutic areas and market segments, pharma and MedTech teams have leveraged konectar Social. Sharpen your engagement strategies, uncover emerging digital voices, and align marketing execution with real-time insights–with konectar Social.
Request a demo and see what smarter healthcare social listening can do for your team.
Closing the Loop: Turning Insights Into Impact
konectar Social equips pharma teams with structured, real-time insights to support more intelligent decisions.
With this robust healthcare social media monitoring, pharma teams can identify gaps, discover opportunities, and align digital strategies with measurable outcomes.
Unlock competitive advantage through smarter social listening. Let konectar Social transform your HCP engagement strategy with actionable, data-driven insights.
