Resources
How to map Thought Leaders, find influential speakers and create effective communications plan
Healthcare Professionals have an extremely close knit community, where they constantly look up to their peers and more experienced HCPs for guidelines on clinical practices. While most national influencers who are prolific speakers and well published are generally known in the community, local influencers are hard to identify. This case study analyses the challenges of life sciences companies in identifying regional and local influencers and provides strategies that can be implemented to identify high-value practice leaders and local influencers without increasing costs....Read more
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konectar Oncology - KOL Management Platform for connecting you to the right Oncology Experts
konectar Oncology Platform – your resource to Discover, Profile and Engage the right Oncology Experts. konectar Oncology gives you access to over 70,000 Oncology Experts carefully curated from millions of data points. The platform empowers you with rich data that is accurately curated and provides intelligence on various dimensions like speaking engagements, affiliations, publishing and research activities, industry payments details, influencer network and many more....Read more
Identification of Oncology Experts
Current HCP Development and Engagement is not just about identifying the top tier HCPs but also to identify forward-thinking experts who may not have reached a high level of visibility, but there is already a buzz around them. The standard process of identification will help in mapping out the global and national HCPs but may miss a major chunk of the regional influencers who should have been part of the target list. This document illustrates how a top Pharmaceutical company identified the local and regional Healthcare Professionals in Oncology space through our AI-powered konectar HCP Management platform....Read more
KOL Engagement Strategy for Commercial team by identifying the Gastroenterology Experts
For any drug to be commercially successful Key Opinion Leaders play a vital role to raise awareness of the brand. Hence, it becomes crucial for Life Sciences companies to engage and collaborate with influential HCPs for any drug to be popular or successful. This case study outlines how a large pharmaceutical company implemented our end to end KOL Management platform to identify the top tier and upcoming Gastroenterology experts in the United States for the commercialization of their new product....Read more
CNS Thought Leader Identification & Mapping
Identifying and mapping the right Key Opinion Leaders for various KOL Development activities is very crucial for any Life Sciences company. Also, using multiple platforms to identify, engage and interact with the KOLs becomes challenging for the field team. This case study illustrates how a large pharma company and a world leader in CNS space identified and mapped national, regional and local influencers through a cutting-edge technology solution and effective implementation. It also describes how our KOL Mapping solution was used as a one-stop solution for all their KOL Management initiatives replacing all the other necessary platforms used for multiple KOL Management activities....Read more
konectar Social Media Analytics Enhanced the Global MedTech Company’s Brand Visibility
Life sciences companies engage Digital Opinion Leaders (DOLs) to boost brand visibility through their influential digital presence and industry expertise. However, choosing the right DOLs and accessing the performance metrics are pivotal for a successful and impactful brand promotion. This case study examines the challenges faced by a Medtech company in managing its DOL strategy and highlights how implementing a strategic process resulted in a substantial increase in brand visibility within the digital healthcare space....Read more
Types of Digital Opinion Leaders in Healthcare
Digital Opinion Leaders (DOLs) in healthcare shape public opinion and drive engagement through their online presence and expertise. Understanding their different types is important for Life Sciences teams to target and engage their desired audiences effectively....Read more
